Because it matters. Period.

Because it matters. Period.


Imagine having to stay home from school or work simply because you have your period. Why? If you don’t have the resources to buy period products, what other choice do you have? The average person spends over 3,000 days of their life on their period - that is a lot of missed opportunities.

Imagine having to stay home from school or work simply because you have your period. Why? If you don’t have the resources to buy period products, what other choice do you have? The average person spends over 3,000 days of their life on their period - that is a lot of missed opportunities. Unfortunately that is the reality for too many people in Niagara.

Statistics show that 1 in 3 people under 25 struggles to afford this “luxury”. The numbers are significant enough to tell the importance of the period and its impact on our society.

It is estimated that Canadians spend up to $6,000 in their lifetime on menstrual hygiene products. These numbers are even higher in rural areas where women are forced to pay up to double the price for the same products. (Canadian Public Health Association, 2019) When you are living in poverty, you are forced to make tough choices. It’s even harder to find period products if you are homeless or marginalized in other ways.

1 in 7 girls in Canada has missed school due to a lack of menstrual hygiene products. Not only does this number illustrate an overwhelming truth of lacking products, but the underlying loss of dignity, education, and opportunity is staggering. Running parallel to the affordability issues that Period Promise is working to overcome, the emotional barriers involved have created a stigma around periods and conversations. Talking about periods can be taboo, some would even describe it as tough, but the only tough part should be discussing the sad reality of how unattainable and expensive these products are.

It’s time for society to realize that period is not only a gender issue but it’s an undeniable truth of life that has adverse effects on ones life, family, and society as a whole. The results of a survey conducted by Plan International Canada show that two-thirds of women in Canada missed an activity because of concern about the non-availability of period products. The survey also highlights the social stigma on periods; it states that 42% of the respondents were teased about being on their period by friends, relatives or colleagues. More than 50% of Canadian women don’t feel comfortable talking about women’s health, including periods.

Access to menstrual hygiene products and information about periods is a basic human right… not a luxury. It’s 2020 and there is still a stigma around menstruation. Menstruation can be a tough time of the month, especially if the proper products are out of reach. Eliminating financial and emotional factors of affordability and isolation provided through Period Promise will continue to help those who need it most. Period Promise is an initiative launched by United Way, mobilizing the community to help eliminate isolation and vulnerability around period poverty. From March 3rd to March 21st, United Way will be collecting, donating and advocating for healthy changes in the way society sees, talks and deals with periods. Although the campaign is much more than a product drive, all donations will be given to local agencies and service providers across the region.

Collect. Donate. Advocate : Click for more information on Period Promise